Paulina Porizkova has another gig. The 57-year-old model and creator is the new essence of La Ligne's mid year crusade.

Breaking Thursday, the promotions were shot by Jill Greenberg at a confidential home in Los Angeles.

The new campaign will show up on La Ligne's site and across the brand's social channels.

We have long respected Paulina's vocation as a supermodel and creator, said Meredith Melling, the brand’s cofounder and chief brand officer 

And more recently, the way she has harnessed her voice on social media to speak out about causes and issues that are important to her

Melling noticed that Porizkova was a client initially having found La Ligne on the web

Melling noted, "Fortunately, Jill Greenberg, who we recently worked with on our Amy Schumer crusade, is dear companions with Paulina and associated us"

The interaction was a genuinely natural meeting up of similar ladies with heaps of common regard and reverence," said Melling

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