The average Indian now spends more than Rs 15,000 to buy a smartphone

The average selling costs (ASPs) of smartphones continued to rise for the fourth consecutive quarter in India, hitting an all-time excessive of $211 (nearly Rs 16,323) within the January-March quarter, on the back of increased costs each for existing and newly launched devices, a new report confirmed on Monday.

MediaTek-based smartphones had a share of 51 per cent at an ASP of $174 (Rs 13,461 approx) whereas Qualcomm made a restoration increasing its share to 28 per cent with an ASP of $244 (Rs 18,870 approx), in accordance with the IDC.

The sub-US$200 segment struggled as shipments dropped by 16 per cent, however the mid-range segment of $200-$300 grew to 18 per cent share from 14 per cent in the first quarter.

Overall, India’s smartphone shipments declined for the third consecutive quarter, shipping 37 million smartphone units within the first quarter, a drop of 5 per cent (YoY).

The opening of the year was comparatively slower as in contrast with 1Q21, due to the influence of the third wave of COVID, tight supplies particularly for the low-end price segments, and rising inflation resulting in increasing end-consumer costs, the report mentioned.

The pandemic-induced surge in eTailer shares over the past two years subsided with a marginal drop to 49 per cent in Q1 however with 7 per cent YoY growth in shipments.

Read all Latest NewsSports NewsEntertainment NewsAutomotive NewsHealth News and more here

Leave a Reply

Your email address will not be published. Required fields are marked *